| WELCOME TO THE ON-LINE MEDIA KIT OF... |
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| ISSN 1667-0809 |
| An MF Pipan & Asociados electronic publication, |
| Juramento 5274-2A, C1431CKP Buenos Aires, Argentina |
| Important Notice: Due the existense of this on-line media kit, printed media kits are no longer available for sending out by traditional mail. Any questions you may have should be send to us only by e-mail to publicidad@erf.com.ar or by fax to any of the two following numbers: +54-11-4522-3325 or our U.S. located special # +1-508-519-7939. All correspondence (please, no phone calls) must be send to the attention of Mr. Marcos F. Pipan, Publisher. |
| This information is also partially available at the Interactive Advertising Source of the SRDS (formerly Standard Rate and Data Service - www.srds.com ) under code of registration # 753027-000. |
| General Information |
| Profile |
| Launched on April 2nd., 2001, El Reportero Ferroviario (ERF) is the first -and single at this time- Spanish-language e-zine in Latin America with the world news of the railway industry. News are divided in the following sections: Argentina, Latin America, North America, Spain, Rest of Europe, Rest of the World, Events, Industry, Associations, People, Labor, Logistics & Intermodal, Pictured News and Letters to the Editor. |
| Service |
| Twice a week (Tuesday and Friday) are published the editions with the latest news of any of the above mentioned Sections. Each edition is e-mailed to subscribers under a free subscription base. People can subscribe or unsubscribe in a direct way, just sending a blank e-mail to special e-mail addresses according to the needed request. One hour later all the just-send-news are added to the ERF's website located at www.erf.com.ar . |
| Subscribers |
| The latest number of subscribers to the ERF news service (number of subscribers that receives, per their own request, each edition) is showed below. Please note that this figure changes on a day-after-day base due the open free subscription system.
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| Audience Profile |
| Primary audience - All areas top executives of the following railway sistems located in Latin America, Spain and Portugal: |
| Country | Railway |
| Argentina | América Latina Logística-Central |
| Argentina | América Latina Logística-Mesopotámica |
| Argentina | Belgrano Cargas |
| Argentina | Ferrocarril Cordoba Central |
| Argentina | Ferrocarriles del Chubut |
| Argentina | FerroExpreso Pampeano |
| Argentina | Ferrosur Roca |
| Argentina | Ferrovias |
| Argentina | Metropolitano |
| Argentina | Metrovias |
| Argentina | NOA Ferrocarriles |
| Argentina | Nuevo Central Argentino |
| Argentina | Tren Patagónico (ex-Servicio Ferroviario Patagonico) |
| Argentina | Servicios Ferroviarios del Chaco |
| Argentina | Subterráneos de Buenos Aires |
| Argentina | Tren de la Costa |
| Argentina | Trenes & Turismo (ex Movitren) |
| Argentina | Trenes de Buenos Aires |
| Argentina | Trenes Especiales Argentinos |
| Argentina | UEPFP/Ferrobaires |
| Argentina | YCRT/Ramal Ferroindustrial Rio Turbio |
| Bolivia | Empresa Ferrovaria Occidental |
| Bolivia | Empresa Ferroviaria Oriental |
| Brazil | América Latina Logística-Delara |
| Brazil | Cia. Brazilenha de Trens Urbanos |
| Brazil | Cia. do Metro de Sao Paulo |
| Brazil | Cia. Ferroviaria do Nordeste |
| Brazil | Cia. Fluminense de Trens Urbanos |
| Brazil | Cia. Paulista de Trens Metropolitanos |
| Brazil | Cia. Vale do Rio Doce |
| Brazil | Estrada de Ferro Carajas |
| Brazil | Estrada de Ferro Parana-Oeste |
| Brazil | Estrada de Ferro Vitoria a Minas |
| Brazil | Ferronorte |
| Brazil | Ferropar |
| Brazil | Ferrovia Centro Atlántica |
| Brazil | Ferrovia Norte-Sul (Valec Eng.) |
| Brazil | Ferrovia Novoeste |
| Brazil | Ferrovia Tereza Cristina |
| Brazil | Metro Rio |
| Brazil | Metro-DF Brazilia |
Brazil |
Metrorec - Recife |
| Brazil | MRS Logistica |
| Brazil | Trem Metrop. de Belo Horizonte |
| Brazil | Trensurb - Porto Alegre |
| Chile | Adm. Ferrocarril Arica a la Paz |
| Chile | Ferrocarril Antofagasta a Bolivia |
| Chile | Ferrocarril del Pacifico |
| Chile | Ferrocarril Merval |
| Chile | Ferrocarriles del Estado (EFE) |
| Chile | Ferronor |
| Chile | Metro Santiago |
| Colombia | Ferrovias de Colombia |
| Colombia | Metro de Medellin |
Cuba |
Ferrocarriles Nacionales |
| Ecuador | Empresa Nacional Ferrocarriles del Estado |
Spain |
EuskoTren |
Spain |
Ferrocarrils de la Generalitat Catalunya |
Spain |
Ferrocarrils de la Generalitat Valenciana |
Spain |
FeVe |
Spain |
Metro de Bilbao |
Spain |
Metro de Madrid |
Spain |
Renfe (all the Business Units) |
Spain |
Transports Metropolitans Barcelona |
| Guatemala | Ferrovías Guatemala |
| Mexico | FerroMex |
| Mexico | FerroSur |
| Mexico | Transportacion Ferroviaria Mexicana (TFM) |
Mexico |
C G Railway |
Mexico |
Ferrocarril Coahuila Durango |
Mexico |
Ferrocarril y Terminal del Valle de Mexico |
Mexico |
Ferrocarriles Chiapas Mayab |
Mexico |
Ferrocarriles Peninsulares del Noroeste |
Mexico |
Sistema de Transporte Colectivo Metrorrey |
Mexico |
Sistema de Transporte Colectivo Mexico, D.F. |
Mexico |
Sistema de Tren Eléctrico Urbano Guadalajara |
Mexico |
Turismo Ferroviario Nacional |
| Panama | Panama Canal Railway |
| Peru | Empresa Minera del Centro Peru |
| Peru | Ferrocarril Central Andino |
Peru |
Metro de Lima |
| Peru | PeruRail |
Portugal |
Metropolitano de Lisboa |
Puerto Rico |
Tren Urbano San Juan |
| Uruguay | Administracion Ferrocarriles del Estado |
| Venezuela | Ferrocarril Minero del Orinoco |
| Venezuela | Inst. Autonomo Ferrocarriles del Estado |
Venezuela |
Metro de Caracas |
Venezuela |
Metro de Maracaibo |
Venezuela |
Metro de Valencia |
| Secondary Audience |
| World railway leading equipment and service suppliers, financial institutions (World Bank, Inter-American Developing Bank, etc.), railway institutions (AAR, ALAF, ALAMYS, UITP, UIC, etc.) and labor unions. |
| The website |
| Visitors comes to check ERF's website for consulting previous news, latest news, and the Job Opportunities sections (which are not distributed by e-mail to subscribers). Visitors break-down is as follows (note figures changes under a constant base): |
| Visitors country of origin * | ||
|---|---|---|
| 1. | Argentina | 45.0 % |
| 2. | USA | 8.6 % |
| 3. | Spain | 7.5 % |
| 4. | Brazil | 5.7 % |
| 5. | México | 4.2 % |
| 6. | Germany | 2.1 % |
| 7. | Chile | 2.1 % |
| 8. | Switserland | 2.0 % |
| 9. | France | 1.4 % |
| 10. | Hungary | 1.3 % |
| 11. | Canada | 1.2 % |
| 12. | Sweden | 1.2 % |
| 13. | Colombia | 1.0 % |
| 14. | United Kingdom | 1.0 % |
| 15. | Italy | 0.8 % |
| 16. | Venezuela | 0.7 % |
| 17. | Peru | 0.6 % |
| 18. | Portugal | 0.5 % |
| 19. | Uruguay | 0.4 % |
| 20. | Network | 0.4 % |
| 21. | Holland | 0.4 % |
| 22. | Australia | 0.3 % |
| 23. | Belgium | 0.2 % |
| 24. | Bolivia | 0.2 % |
| 25. | Panama | 0.2 % |
| Unknow | 9.4 % | |
| Rest | 1.7 % | |
| Total | 100.0 % | |
* Please note that many companies use their Intranet systems for accesing the Internet, so most visitors from regional offices located in Latin America are tracked as visitors from the country where the main Intranet system is located. |
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| Continents of origin |
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| Advertising Opportunities | ||
| Sizes availables are three: standard banner, small button and large button. |
||
| Standard banner | ||
1 banner on newsletter + 2 standard size banners (see below example) on ERF's website: one at home page and one at each edition during period contracted. |
Minimum 3 months |
US$ 80.00/month |
|
||
| New!!! Small button | ||
1 small button on newsletter + 2 small size buttons (see below example) on ERF's website: one at home page and one at each edition during period contracted. |
Minimum 3 months |
US$ 40.00/month |
|
||
| New!!! Large button | ||
1 large button on newsletter + 2 large size buttons (see below example) on ERF's website: one at home page and one at each edition during period contracted. |
Minimum 3 months |
US$ 60.00/month |
|
||
| Combinations |
| You can combine banners and buttons. Request special quotation!!! |
| Very Important |
| Please note that "banners" are located between sections of text of each edition, while "buttons" (both small or large size) are located at right hand side of the page. |
| Production Specifications | ||
| As described: |
||
Type |
Size (pixels) |
Max File Size & Type |
| Full Banner | 468 x 60 | 15 kb (*.gif or *.jpg) |
| Small Button | 120 x 60 | 5 kb (*.gif or *.jpg) |
| Large Button | 120 x 240 | 10 kb (*.gif or *.jpg) |
| Ad Closing Dates |
| Service is available at any time due month period (30 days) should began at any time, just at advertiser's choice. |
| Advertisers |
| Past and present advertisers: |
| Company's Name (Country) | Type of Product or Service | |
| Metropolitano (Argentina) | Urban/suburban railway operator | |
| Siderea SA | Rail brake shoes | |
| Nuevo Central Argentino (Argentina) | Freight railway operator | |
| Safetran Systems (USA) | Signalling equipment | |
| Ferrosur Roca (Argentina) | Freight railway operator | |
| Ferrobaires (Argentina) | Intercity passenger railway operator | |
| Trenes de Buenos Aires (Argentina) | Urban/suburban railway operator | |
| America Latina Logistica (Brazil - Argentina) | Freight railway operator | |
| Railtec (Mexico) | International railway exhibition and conferences | |
| Bombardier Transportation (Canada) | Motive power and rolling stock supplier | |
| Railroad Equipment Trader (USA) | New and second hand equipment supplier | |
| Metrovias (Argentina) | Rapid transit and subway operator | |
| RailroadData.com (USA) | General railway information | |
| All Posters (USA) | Posters outlet | |
| Collect-on-line (USA) | Railroadiana | |
| Infolondon Co. (UK) | General transport information | |
| Negocios nos Trilhos (Brazil) | Internation railway exhibition and conferences | |
| Expo Transportacion Intermodal (Mexico) | Int'l intermodal exhibition and conferences | |
| Conferencia IberoAmericana de Logística (Spain) | International logistics conferences | |
| Ferrovías SAC (Argentina) | Suburban railway operator | |
| G. Sirito & Asoc. (Argentina) | Sales rep. for Knorr Bremse/Timken | |
| Sabic Resortes (Argentina) | Heavy springs and other metal devices | |
| Cía. Suiza de Construcción (Argentina) | Rail maintenance and constructions | |
| FerroExpreso Pampeano SA (Argentina) | Freight railway operator | |
| Ferroaficionados Argentinos (Argentina) | World railway pictures | |
| Iº y IIº Congreso de Turismo Ferroviario (Arg) | Argentina Congress on Rail Tourism | |
| CAF Construcc. y Auxiliar de FFCC (Spain) | Motive power and rolling stock supplier | |
| Comsa Construcciones (Spain-Arg.-Chile) | Track construction & maintenance |
| Special Services | ||
| Since the beginning of 2002 we're offering a new service: Advertorials with direct distribution to all subscribers via e-mail (maximum 300 kB ready for mailing out). If your company needs to announce a new product or service with a good description of it, now you'll have the right tool for reaching all the Spanish speaking railway market (bonus: Brazilian, Spain and Portugal markets). |
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| Cost | Current number of subscribers | Main features |
| US$0.10 per entry | ![]() |
Total list only available. Mails must be in Spanish-language only. Distribution is made off editions as "Special Edition" |
| Questions? | ||
| Drop an e-mail or a fax to the below address or fax numbers, and we'll be happy to assist your requirements of further information. |
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| International Fax | US fax alternative number | |
| +54-11-4522-3325 | +1-508-519-7939 | mfpipan@ciudad.com.ar |
|
ERF's website: www.erf.com.ar
ERF's this Media Kit: www.erf.mainpage.net