WELCOME TO THE ON-LINE MEDIA KIT OF...
Direct access to ERF's website
ISSN 1667-0809
An MF Pipan & Asociados electronic publication,
Juramento 5274-2A, C1431CKP Buenos Aires, Argentina

Important Notice: Due the existense of this on-line media kit, printed media kits are no longer available for sending out by traditional mail. Any questions you may have should be send to us only by e-mail to publicidad@erf.com.ar  or by fax to any of the two following numbers: +54-11-4522-3325 or our U.S. located special # +1-508-519-7939. All correspondence (please, no phone calls) must be send to the attention of Mr. Marcos F. Pipan, Publisher.
This information is also partially available at the  Interactive Advertising Source of the SRDS (formerly Standard Rate and Data Service - www.srds.com ) under code of registration # 753027-000.

General Information
Profile
 

Launched on April 2nd., 2001, El Reportero Ferroviario (ERF) is the first -and single at this time- Spanish-language e-zine in Latin America with the world news of the railway industry. News are divided in the following sections: Argentina, Latin America, North America, Spain, Rest of Europe, Rest of the World, Events, Industry, Associations, People, Labor, Logistics & Intermodal, Pictured News and Letters to the Editor.


Service
 

Twice a week (Tuesday and Friday) are published the editions with the latest news of any of the above mentioned Sections. Each edition is e-mailed to subscribers under a free subscription base. People can subscribe or unsubscribe in a direct way, just sending a blank e-mail to special e-mail addresses according to the needed request. One hour later all the just-send-news are added to the ERF's website located at www.erf.com.ar .


Subscribers
 

The latest number of subscribers to the ERF news service (number of subscribers that receives, per their own request, each edition) is showed below. Please note that this figure changes on a day-after-day base due the open free subscription system.

Number of subscribers by... (see date)


Audience Profile
 

Primary audience - All areas top executives of the following railway sistems located in Latin America, Spain and Portugal:

Country Railway
Argentina América Latina Logística-Central
Argentina América Latina Logística-Mesopotámica
Argentina Belgrano Cargas
Argentina Ferrocarril Cordoba Central
Argentina Ferrocarriles del Chubut
Argentina FerroExpreso Pampeano
Argentina Ferrosur Roca
Argentina Ferrovias
Argentina Metropolitano
Argentina Metrovias
Argentina NOA Ferrocarriles
Argentina Nuevo Central Argentino
Argentina Tren Patagónico (ex-Servicio Ferroviario Patagonico)
Argentina Servicios Ferroviarios del Chaco
Argentina Subterráneos de Buenos Aires
Argentina Tren de la Costa
Argentina Trenes & Turismo (ex Movitren)
Argentina Trenes de Buenos Aires
Argentina Trenes Especiales Argentinos
Argentina UEPFP/Ferrobaires
Argentina YCRT/Ramal Ferroindustrial Rio Turbio
Bolivia Empresa Ferrovaria Occidental
Bolivia Empresa Ferroviaria Oriental
Brazil América Latina Logística-Delara
Brazil Cia. Brazilenha de Trens Urbanos
Brazil Cia. do Metro de Sao Paulo
Brazil Cia. Ferroviaria do Nordeste
Brazil Cia. Fluminense de Trens Urbanos
Brazil Cia. Paulista de Trens Metropolitanos
Brazil Cia. Vale do Rio Doce
Brazil Estrada de Ferro Carajas
Brazil Estrada de Ferro Parana-Oeste
Brazil Estrada de Ferro Vitoria a Minas
Brazil Ferronorte
Brazil Ferropar
Brazil Ferrovia Centro Atlántica
Brazil Ferrovia Norte-Sul (Valec Eng.)
Brazil Ferrovia Novoeste
Brazil Ferrovia Tereza Cristina
Brazil Metro Rio
Brazil Metro-DF Brazilia

Brazil

Metrorec - Recife

Brazil MRS Logistica
Brazil

Trem Metrop. de Belo Horizonte

Brazil

Trensurb - Porto Alegre

Chile Adm. Ferrocarril Arica a la Paz
Chile Ferrocarril Antofagasta a Bolivia
Chile Ferrocarril del Pacifico
Chile Ferrocarril Merval
Chile Ferrocarriles del Estado (EFE)
Chile Ferronor
Chile Metro Santiago
Colombia Ferrovias de Colombia
Colombia Metro de Medellin

Cuba

Ferrocarriles Nacionales

Ecuador Empresa Nacional Ferrocarriles del Estado

Spain

EuskoTren

Spain

Ferrocarrils de la Generalitat Catalunya

Spain

Ferrocarrils de la Generalitat Valenciana

Spain

FeVe

Spain

Metro de Bilbao

Spain

Metro de Madrid

Spain

Renfe (all the Business Units)

Spain

Transports Metropolitans Barcelona

Guatemala Ferrovías Guatemala
Mexico FerroMex
Mexico FerroSur
Mexico Transportacion Ferroviaria Mexicana (TFM)

Mexico

C G Railway

Mexico

Ferrocarril Coahuila Durango

Mexico

Ferrocarril y Terminal del Valle de Mexico

Mexico

Ferrocarriles Chiapas Mayab

Mexico

Ferrocarriles Peninsulares del Noroeste

Mexico

Sistema de Transporte Colectivo Metrorrey

Mexico

Sistema de Transporte Colectivo Mexico, D.F.

Mexico

Sistema de Tren Eléctrico Urbano Guadalajara

Mexico

Turismo Ferroviario Nacional

Panama Panama Canal Railway
Peru Empresa Minera del Centro Peru
Peru Ferrocarril Central Andino

Peru

Metro de Lima

Peru PeruRail

Portugal

Metropolitano de Lisboa

Puerto Rico

Tren Urbano San Juan

Uruguay Administracion Ferrocarriles del Estado
Venezuela Ferrocarril Minero del Orinoco
Venezuela Inst. Autonomo Ferrocarriles del Estado

Venezuela

Metro de Caracas

Venezuela

Metro de Maracaibo

Venezuela

Metro de Valencia

Secondary Audience
 

World railway leading equipment and service suppliers, financial institutions (World Bank, Inter-American Developing Bank, etc.), railway institutions (AAR, ALAF, ALAMYS, UITP, UIC, etc.) and labor unions.


The website
 

Visitors comes to check ERF's website for consulting previous news, latest news, and the Job Opportunities sections (which are not distributed by e-mail to subscribers). Visitors break-down is as follows (note figures changes under a constant base):

Visitors country of origin *
1. Argentina 45.0 %
2. USA 8.6 %
3. Spain 7.5 %
4. Brazil 5.7 %
5. México 4.2 %
6. Germany 2.1 %
7. Chile 2.1 %
8. Switserland 2.0 %
9. France 1.4 %
10. Hungary 1.3 %
11. Canada 1.2 %
12. Sweden 1.2 %
13. Colombia 1.0 %
14. United Kingdom 1.0 %
15. Italy 0.8 %
16. Venezuela 0.7 %
17. Peru 0.6 %
18. Portugal 0.5 %
19. Uruguay 0.4 %
20. Network 0.4 %
21. Holland 0.4 %
22. Australia 0.3 %
23. Belgium 0.2 %
24. Bolivia 0.2 %
25. Panama 0.2 %
Unknow 9.4 %
Rest 1.7 %
Total 100.0 %

* Please note that many companies use their Intranet systems for accesing the Internet, so most visitors from regional offices located in Latin America are tracked as visitors from the country where the main Intranet system is located.

Continents of origin

Advertising Opportunities
 

Sizes availables are three: standard banner, small button and large button.

Standard banner

1 banner on newsletter + 2 standard size banners (see below example) on ERF's website: one at home page and one at each edition during period contracted.

Minimum 3 months

US$ 80.00/month

Standard size banner sample


New!!!   Small button

1 small button on newsletter + 2 small size buttons (see below example) on ERF's website: one at home page and one at each edition during period contracted.

Minimum 3 months

US$ 40.00/month

Small size button sample


New!!!   Large button

1 large button on newsletter + 2 large size buttons (see below example) on ERF's website: one at home page and one at each edition during period contracted.

Minimum 3 months

US$ 60.00/month

Large size button sample


Combinations
 

You can combine banners and buttons. Request special quotation!!!

Very Important
 

Please note that "banners" are located between sections of text of each edition, while "buttons" (both small or large size) are located at right hand side of the page.


Production Specifications
 

As described:

Type

Size (pixels)

Max File Size & Type

Full Banner 468 x 60 15 kb (*.gif or *.jpg)
Small Button 120 x 60 5 kb (*.gif or *.jpg)
Large Button 120 x 240 10 kb (*.gif or *.jpg)

Ad Closing Dates
 

Service is available at any time due month period (30 days) should began at any time, just at advertiser's choice.


Advertisers
 

Past and present advertisers:

Company's Name (Country) Type of Product or Service
Metropolitano (Argentina) Urban/suburban railway operator
Siderea SA Rail brake shoes
Nuevo Central Argentino (Argentina) Freight railway operator
Safetran Systems (USA) Signalling equipment
Ferrosur Roca (Argentina) Freight railway operator
Ferrobaires (Argentina) Intercity passenger railway operator
Trenes de Buenos Aires (Argentina) Urban/suburban railway operator
America Latina Logistica (Brazil - Argentina) Freight railway operator
Railtec (Mexico) International railway exhibition and conferences
Bombardier Transportation (Canada) Motive power and rolling stock supplier
Railroad Equipment Trader (USA) New and second hand equipment supplier
Metrovias (Argentina) Rapid transit and subway operator
RailroadData.com (USA) General railway information
All Posters (USA) Posters outlet
Collect-on-line (USA) Railroadiana
Infolondon Co. (UK) General transport information
Negocios nos Trilhos (Brazil) Internation railway exhibition and conferences
Expo Transportacion Intermodal (Mexico) Int'l intermodal exhibition and conferences
Conferencia IberoAmericana de Logística (Spain) International logistics conferences
Ferrovías SAC (Argentina) Suburban railway operator
G. Sirito & Asoc. (Argentina) Sales rep. for Knorr Bremse/Timken
Sabic Resortes (Argentina) Heavy springs and other metal devices
Cía. Suiza de Construcción (Argentina) Rail maintenance and constructions
FerroExpreso Pampeano SA (Argentina) Freight railway operator
Ferroaficionados Argentinos (Argentina) World railway pictures
Iº y IIº Congreso de Turismo Ferroviario (Arg) Argentina Congress on Rail Tourism
CAF Construcc. y Auxiliar de FFCC (Spain) Motive power and rolling stock supplier
Comsa Construcciones (Spain-Arg.-Chile) Track construction & maintenance

Special Services
 

Since the beginning of 2002 we're offering a new service: Advertorials with direct distribution to all subscribers via e-mail (maximum 300 kB ready for mailing out). If your company needs to announce a new product or service with a good description of it, now you'll have the right tool for reaching all the Spanish speaking railway market (bonus: Brazilian, Spain and Portugal markets).

Cost Current number of subscribers Main features
US$0.10 per entry Number of subscribers by... (see date) Total list only available. Mails must be in Spanish-language only. Distribution is made off editions as "Special Edition"

Questions?
 

Drop an e-mail or a fax to the below address or fax numbers, and we'll be happy to assist your requirements of further information.

International Fax US fax alternative number e-mail
+54-11-4522-3325 +1-508-519-7939 mfpipan@ciudad.com.ar


ERF's website: www.erf.com.ar 

ERF's this Media Kit: www.erf.mainpage.net